Audio Description (AD) is an additional audio narration track for movies and TV shows, designed primarily for blind and visually impaired people. During gaps in the dialogue, a narrator describes what’s happening visually on screen.
We provide audio description for 28% of our shows on 25 of our channels, and Sky News and Sky Sports News have a high level of spoken content – that’s almost triple what Ofcom requires us to do under the 2003 Communications Act and Ofcom Code on Television Access Services.
It’s not just about quantity though. We’re really proud of our approach to audio description and the quality it brings to our shows and movies. Our Media Management team picks the shows we audio describe carefully, making sure all flagship programmes are covered and that every series has AD for continuity and completeness. We also work with fantastic audio describers, who we match to shows that suit their voice and area of expertise, and we keep them across series’, because we know they become just as much a part of the show as anything else.
Other broadcasters offer AD on their shows too – catch them on your Sky Q and Sky+ boxes.
For help with AD, check out our guides on switching on AD and finding shows with AD over on Sky Help.
For more about AD, head over to Ciaran’s blog to find out what it’s like to be a Sky audio describer and tell us your thoughts over on Sky Community.